The world of artificial lures may seem endless, but the hook-up rate makes the difference. YASI Lures is known for innovative and detailed oriented designs. 
From the early stages of lure ideation to the latest, quality, innovation and detailing is our key to increase the angler’s hook up rate. 
With every new lure design, our research and development team spend endless efforts to study the fish habitat, imitate bait fish and uses hundreds of prototypes to end up having the most effective lures in the market using the most advance techniques. Each lure is designed with a variety of factors in mind to provide the ideal performance on the water, including body shape, hydrodynamic, balance, hook placement, sound, and many more.