ABOUT YASI

MISSION

Passionate to provide the best-in-class fishing tackles and committed to maintain the highest quality and standards.

VISION

inspired to be a visionary and revolutionary brand that aimed to be among the leaders in this industry and to always look for ways to improve and develop the fishing experience in our region.

VALUES

We conduct ourselves at the highest level of ethical standards. We do what we say, and say what we do.

We listen to customers and provide them with superior products and services.

Integrity

We promote the sustainable use of our tools by promoting a “Catch & Release” mentality, in addition to environmental protection, the communities, and places where our products are produced and used.

Sustainability

Customer Centricity

We provide innovative, high quality products and services that deliver reliable, easy to use solutions and drive passion for our brand.

Product & Service Leadership